Calvin Klein Collection welcomes Veronica Leoni as its new creative director, appointed by parent company PVH Corp. This exciting development marks the brand's return to the runway. Global brand president Eva Serrano expresses pride in this decision, highlighting Veronica's extensive experience and her purposeful design approach and work ethic. With a rich background at esteemed fashion houses like Jil Sander, Céline, Moncler, and The Row, and as the founder of her own label Quira, Leoni's unique perspective on femininity with an edge promises to usher in a fresh era for the iconic Calvin Klein brand.
Since Raf Simons stepped down as chief creative officer in late 2018, Calvin Klein has been without a designer. However, recent developments have brought the brand back into the spotlight. Jeremy Allen White's underwear campaign, coupled with his success at the Bear Awards show, has not only boosted the actor's profile but also reignited Calvin Klein's signature sexy aesthetic. The brand's decision to enlist K-pop stars Jennie Kim from Blackpink and Jungkook from BTS as ambassadors has garnered praise from the Gen Z audience. Furthermore, Calvin Klein has made waves on the red carpet, with Zendaya making a statement in a custom suit at the Rome premiere of Challengers and previously outfitting basketball player Brittney Griner for her debut at the Met Gala.
Calvin Klein's appointment of Veronica Leoni represents a significant stride towards promoting diversity and inclusivity in fashion leadership. With ongoing discussions about the industry's need for greater representation of women and diverse talents in top design positions, this decision stands as a positive example. Leoni's design approach, known for its timeless minimalism and meticulous tailoring, harmonizes seamlessly with the iconic style that Calvin Klein established in the 1990s.
Veronica Leoni, in a statement, expressed her excitement and gratitude for the opportunity to shape the future of Calvin Klein's legacy. She is determined to build upon the brand's tradition of bold self-expression while infusing it with a fresh focus on style and creativity. Leoni specifically acknowledged Eva Serrano for her visionary leadership and trust, drawing attention to the influential women she has encountered throughout her career in fashion. Additionally, she extended her appreciation to PVH CEO Stefan Larsson for granting her the incredible chance to contribute to one of America's most iconic fashion labels.
Leoni's role will encompass more than just the collection, as she will also oversee designs for the broader portfolio and red carpet events. Her highly anticipated debut runway show is scheduled for autumn or winter 2025.